Startup category membership and boundary expansion in the field of artificial intelligence
International Journal of Entrepreneurial Behavior & Research
ISSN: 1355-2554
Article publication date: 5 May 2023
Issue publication date: 11 March 2024
Abstract
Purpose
An important but neglected area of investigation in digital entrepreneurship is the combined role of both core and peripheral members of an emerging technological field in shaping the symbolic and social boundaries of the field. This is a serious gap as both categories of members play a distinct role in expanding the pool of resources of the field. I address this gap by exploring how membership category is related to funding decisions in the emerging field of artificial intelligence (AI).
Design/methodology/approach
The first quantitative study involved a sample of 1,315 AI-based startups which were founded in the period of 2011–2018 in the United States. In the second qualitative study, the author interviewed 32 members of the field (core members, peripheral members and investors) to define the boundaries of their respective role in shaping the social boundaries of the AI field.
Findings
The author finds that core members in the newly founded field of AI were more successful at attracting funding from investors than peripheral members and that size of the founding team, number of lead investors, number of patents and CEO approval were positively related to funding. In the second qualitative study, the author interviewed 30 members of the field (core members, peripheral members and investors) to define their respective role in shaping the social boundaries of the AI field.
Research limitations/implications
This study is one of the first to build on the growing literature in emerging organizational fields to bring empirical evidence that investors adapt their funding strategy to membership categories (core and peripheral members) of a new technological field in their resource allocation decisions. Furthermore, I find that core and peripheral members claim distinct roles in their participation and contribution to the field in terms of technological developments, and that although core members attract more resources than peripheral members, both actors play a significant role in expanding the field’s social boundaries.
Practical implications
Core AI entrepreneurs who wish to attract funding may consider operating in fewer categories in order to be perceived as core members of the field, and thus focus their activities and limited resources to build internal AI capabilities. Entrepreneurs may invest early in filing a patent to signal their in-house AI capabilities to investors.
Social implications
The social boundaries of an emerging technological field are shaped by a multitude of actors and not only the core members of the field. The author should pay attention to the role of each category of actors and build on their contributions to expand a promising field.
Originality/value
This paper is among the first to build on the growing literature in emerging organizational fields to study the resource acquisition strategies of entrepreneurs in a newly establishing technological field.
Keywords
Acknowledgements
Funding: No funding.
Conflict of interest: No conflict of interest.
Citation
Truong, Y. (2024), "Startup category membership and boundary expansion in the field of artificial intelligence", International Journal of Entrepreneurial Behavior & Research, Vol. 30 No. 2/3, pp. 398-420. https://doi.org/10.1108/IJEBR-08-2022-0773
Publisher
:Emerald Publishing Limited
Copyright © 2023, Emerald Publishing Limited