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Examining the effects of team identification, e-service quality (e-SQ) and satisfaction on intention to revisit sports websites

Young Ik Suh (Department of Sport Management, Claflin University 400 Magnolia St. JTK 120B, Orangeburg, SC 29118, USA)
Taesoo Ahn (Assistant Professor, Sport Management Girard School of Business and International Commerce Merrimack College, Massachusetts, USA)
Paul M Pedersen (Bloomington Professor, Sport Management Department of Kinesiology Indiana University, USA)

International Journal of Sports Marketing and Sponsorship

ISSN: 1464-6668

Article publication date: 1 July 2013

854

Abstract

The purpose of this study is to propose a conceptual model for identifying the factors of e-service quality (e-SQ) and for investigating the impact of team identification, e-SQ and satisfaction on behavioural intention to revisit sports websites. The proposed conceptual framework includes five service quality factors of sports websites (usability, privacy, reliability, information, appearance). Based on the previous literature in the areas of e-SQ and team identification, this study attempts to develop a model to better understand the relationships between each construct. The Structural Equation Modelling (SEM) results with a convenience sample of 409 college students reveal that team identification has a positive and significant effect on e-SQ, satisfaction and revisitation. In addition, satisfaction is found to be a mediator between e-SQ and revisitation.

Keywords

Citation

Suh, Y.I., Ahn, T. and Pedersen, P.M. (2013), "Examining the effects of team identification, e-service quality (e-SQ) and satisfaction on intention to revisit sports websites", International Journal of Sports Marketing and Sponsorship, Vol. 14 No. 4, pp. 2-19. https://doi.org/10.1108/IJSMS-14-04-2013-B002

Publisher

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Emerald Group Publishing Limited

Copyright © 2013 by Winthrop Publications Limited

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