To read this content please select one of the options below:

Students' adoption of AI-based teacher-bots (T-bots) for learning in higher education

Rajasshrie Pillai (Pune Institute of Business Management, Pune, India)
Brijesh Sivathanu (Department of Management, COEP Technological University (Formerly College of Engineering Pune), Pune, India)
Bhimaraya Metri (Indian Institute of Management Nagpur, Nagpur, India)
Neeraj Kaushik (National Institute of Technology Kurukshetra, Kurukshetra, India)

Information Technology & People

ISSN: 0959-3845

Article publication date: 20 January 2023

Issue publication date: 9 January 2024

2264

Abstract

Purpose

The purpose of this paper is to investigate students' adoption intention (ADI) and actual usage (ATU) of artificial intelligence (AI)-based teacher bots (T-bots) for learning using technology adoption model (TAM) and context-specific variables.

Design/methodology/approach

A mixed-method design is used wherein the quantitative and qualitative approaches were used to explore the adoption of T-bots for learning. Overall, 45 principals/directors/deans/professors were interviewed and NVivo 8.0 was used for interview data analysis. Overall, 1,380 students of higher education institutes were surveyed, and the collected data was analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique.

Findings

The T-bot's ADI’s antecedents found were perceived ease of use, perceived usefulness, personalization, interactivity, perceived trust, anthropomorphism and perceived intelligence. The ADI influences the ATU of T-bots, and its relationship is negatively moderated by stickiness to learn from human teachers in the classroom. It comprehends the insights of senior authorities of the higher education institutions in India toward the adoption of T-bots.

Practical implications

The research provides distinctive insights for principals, directors and professors in higher education institutes to understand the factors affecting the students' behavioral intention and use of T-bots. The developers and designers of T-bots need to ensure that T-bots are more interactive, provide personalized information to students and ensure the anthropomorphic characteristics of T-bots. The education policymakers can also comprehend the factors of T-bot adoption for developing the policies related to T-bots and their implications in education.

Originality/value

T-bot is a new disruptive technology in the education sector, and this is the first step in exploring the adoption factors. The TAM model is extended with context-specific factors related to T-bot technology to offer a comprehensive explanatory power to the proposed model. The research outcome provides the unique antecedents of the adoption of T-bots.

Keywords

Citation

Pillai, R., Sivathanu, B., Metri, B. and Kaushik, N. (2024), "Students' adoption of AI-based teacher-bots (T-bots) for learning in higher education", Information Technology & People, Vol. 37 No. 1, pp. 328-355. https://doi.org/10.1108/ITP-02-2021-0152

Publisher

:

Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

Related articles