Technical innovation: trigger or threat for organizational learning? A curvilinear relationship revisited
Journal of Business & Industrial Marketing
ISSN: 0885-8624
Article publication date: 25 September 2020
Issue publication date: 11 March 2021
Abstract
Purpose
Although most research considers organizational learning as an antecedent of innovation, the relationship is complex and could be reciprocal. Therefore, more research is needed on the profit gained from the learning and organization acquires from its innovation activities. Using the concept of fit, this paper aims to investigate whether organizational learning increases when an organization’s technical innovation level exceeds that of its competitors (positive misfit), theorizing the curvilinear effect of positive technical innovation misfit on organizational learning.
Design/methodology/approach
This paper uses regression analysis with survey data gathered from 202 European firms.
Findings
The findings support the argument that positive technical innovation misfit has an inverted-U shaped effect on organizational learning.
Practical implications
The findings obtained should orient firm managers to developing a work environment that enables optimal levels of technical innovation and learning – levels at which the technical innovation developed drives learning among the organization’s members but avoids becoming trapped in the organizational complexity involved in very high levels of positive technical innovation misfit.
Originality/value
This study resolves conflicting views of the relationship between organizational learning and technical innovation and adds to the existing literature that indicates that proactive innovative firms can fail when becoming learners.
Keywords
Acknowledgements
This research was supported by the European Regional Development Fund (European Union), the Government of Spain (Research Project ECO2017-84138-P), and the Regional Government of Andalusia (Research Project B-SEJ-059-UGR18).
Citation
Ortega Egea, M.T., Roldán Bravo, M.I., Ruiz Moreno, A., Haro Domínguez, C. and Cabeza Pullés, D. (2021), "Technical innovation: trigger or threat for organizational learning? A curvilinear relationship revisited", Journal of Business & Industrial Marketing, Vol. 36 No. 3, pp. 493-504. https://doi.org/10.1108/JBIM-04-2019-0167
Publisher
:Emerald Publishing Limited
Copyright © 2020, Emerald Publishing Limited