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Antecedents of organizational ambidexterity: an empirical investigation of foreign ventures in an emerging market

Min Ju (Department of Marketing, University of Missouri-St. Louis, St. Louis, Missouri, USA)
Michael T. Elliott (Department of Marketing, University of Missouri-St. Louis, St. Louis, Missouri, USA)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Article publication date: 18 August 2023

Issue publication date: 13 February 2024

287

Abstract

Purpose

The purpose of this paper is to examine the antecedents of organizational ambidexterity of foreign ventures in an emerging market. Organizational ambidexterity, the simultaneous pursuit of exploration and exploitation, represents a key innovation strategy. Yet, the driving factors of such innovation strategies for foreign ventures competing in emerging markets have been underresearched. In this study, unpacking the construct of organizational ambidexterity into two dimensions (i.e. the combined dimension [CD] and the balance dimension [BD]), the authors aim to investigate how firm-level and industry-level factors drive foreign ventures in pursuing exploration and exploitation and maximizing the benefits of both.

Design/methodology/approach

This study adopts the hierarchical multiple regression approach using a sample of foreign ventures operating in high-tech manufacturing industries in China.

Findings

The authors find that the firm-level factor of strategic flexibility leads positively to the CD of organizational ambidexterity, whereas the industry-level factor of technological turbulence has a significantly positive impact on the BD.

Originality/value

This study provides important insights into the driving factors of organizational ambidexterity for foreign ventures competing in emerging markets.

Keywords

Citation

Ju, M. and Elliott, M.T. (2024), "Antecedents of organizational ambidexterity: an empirical investigation of foreign ventures in an emerging market", Journal of Business & Industrial Marketing, Vol. 39 No. 2, pp. 350-365. https://doi.org/10.1108/JBIM-08-2022-0387

Publisher

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Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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