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Accountants robots in shared service centers: effects of the culture for innovation, work engagement and performance measurement system

Valter Luís Barbieri Colombo (Post-Graduate Accounting Program, Universidade Federal de Santa Catarina, Florianópolis, Brazil)
Ilse Maria Beuren (Post-Graduate Accounting Program, Universidade Federal de Santa Catarina, Florianópolis, Brazil)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Article publication date: 31 May 2023

Issue publication date: 21 November 2023

487

Abstract

Purpose

This study aims to examine the effects of the culture for innovation, work engagement and the use of interactive performance measurement systems (PMSs) in the interorganizational accounting processes automation at a shared services center (SSC).

Design/methodology/approach

A single-entity survey was carried out at an SSC provider of B2B accounting services of a multinational company in the electrical sector, and structural equation modeling was applied for data analysis.

Findings

The results show that the culture for innovation, the work engagement and the use of interactive PMS positively and significantly influence the accounting process automation in the investigated SSC. Moreover, the use of interactive PMS presents a mediating effect on the relationship between culture for innovation and work engagement.

Research limitations/implications

The research findings contribute by revealing that the culture of innovation, work engagement and the interactive PMS support the use of robotic process automation and artificial intelligence in the interorganizational automation of accounting processes in an SSC-type service ecosystem. This highlights the importance of the culture of innovation and the positive feeling toward work being reinforced by the organization and the role of the interactive PMS as a formal instrument to transmit the organizational objectives and provide a common vision.

Originality/value

The study reveals that the use of interactive PMS seems to be an important conductor of the behavior of employees toward the accounting process automation strategy at the SSC, reinforced, in this case, by the culture of innovation and work engagement.

Keywords

Acknowledgements

The authors are grateful to the anonymous reviewers and the editor for their constructive comments and guidance. We appreciate also the helpful comments received from the participants at the examining board of the master's thesis defended in the Graduate Program in Accounting at the Federal University of Santa Catarina. This article is part of a research project that had financial support of the Foundation for Research and Innovation of the State of Santa Catarina (Fundação de Amparo à Pesquisa e Inovação do Estado de Santa Catarina – FAPESC) and the National Council for Scientific and Technological Development (Conselho Nacional de Desenvolvimento Científico e Tecnológico – CNPq), Brazil.

Citation

Colombo, V.L.B. and Beuren, I.M. (2023), "Accountants robots in shared service centers: effects of the culture for innovation, work engagement and performance measurement system", Journal of Business & Industrial Marketing, Vol. 38 No. 12, pp. 2760-2771. https://doi.org/10.1108/JBIM-09-2022-0436

Publisher

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Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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