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Renew or die amidst COVID-19: investigating the effect of organizational learning culture on strategic renewal through strategic reconfiguration and digital transformation

Yasmine YahiaMarzouk (School of Management, Harbin Institute of Technology, Harbin, China) (Faculty of Commerce, Damietta University, Damietta, Egypt)
Jiafei Jin (School of Management, Harbin Institute of Technology, Harbin, China)

Journal of Organizational Change Management

ISSN: 0953-4814

Article publication date: 8 August 2023

Issue publication date: 5 September 2023

546

Abstract

Purpose

Based on the dynamic capabilities view, the current study aims to empirically investigate the effects of organizational learning culture (OLC), strategic reconfiguration (SREC) and digital transformation (DT), altogether, on Egyptian private hospitals' strategic renewal in the face of the COVID-19 pandemic.

Design/methodology/approach

This study adopted a cross-sectional design to collect the data used to carry out mediation analysis. A self-administered questionnaire was used to collect data from a sample consisted of 264 Egyptian private hospitals. The smart partial least square structural equation modeling technique (PLS-SEM) was adopted to test the hypotheses.

Findings

The results demonstrate that OLC directly and positively affects SR. Besides, SREC and DT partially and serially mediate the OLC-SR relationship.

Research limitations/implications

The sample size was small, covering only Egyptian private hospitals. The results may be different in the manufacturing sector and in other countries. The study was cross-sectional which is limited to trace long-term effects of OLC, SREC and DT on SR. Accordingly, a longitudinal study may be undertaken.

Practical implications

Private hospitals' managers must actively explore and dig out valuable resources in order to discover potential information and trends endeavor to redesign internal structures, and reconfigure their current resources, structures and strategies to achieve strategic renewal. The findings also provide new insights to mangers of private sectors' institutions and direct their attention toward adopting the strategic renewal option to survive amidst crises instead of retrenchment, persevering, or quitting business.

Social implications

The study's results imply that health care providers have sought to improve the capacities of their health care systems to address the patient-level social needs through continuous learning, internal reconfigurations and the transformation toward digitalization to renew their services.

Originality/value

This study therefore contributes to SR literature by being the first empirical study to introduce an integrative model for the antecedents of SR amidst the pandemic.

Keywords

Citation

YahiaMarzouk, Y. and Jin, J. (2023), "Renew or die amidst COVID-19: investigating the effect of organizational learning culture on strategic renewal through strategic reconfiguration and digital transformation", Journal of Organizational Change Management, Vol. 36 No. 5, pp. 777-811. https://doi.org/10.1108/JOCM-02-2023-0041

Publisher

:

Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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