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Online library job advertisement in United Arab Emirates: a content analysis of online sources

Abdoulaye Kaba (Al-Ain University of Science and Technology, Al-Ain, UAE)

Library Management

ISSN: 0143-5124

Article publication date: 14 March 2017

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Abstract

Purpose

The purpose of this paper is to investigate and analyze library jobs advertised by higher education institutions, newspapers and job market sites in United Arab Emirates (UAE).

Design/methodology/approach

The paper uses summative content analysis approach for data collection, data analysis, evaluation and assessment. It reports about the accuracy of advertisements, job titles, job categories, locations and types of libraries.

Findings

Higher education institutions demonstrate the highest accuracy level in advertising library jobs. Librarian emerged to be the highest advertised title by the sources. e-library executive, principal-publications and library, and primary librarian found to be the new titles in the market. The paper also found inconsistencies and lack of uniformities among the sources in using job categories to advertise library jobs. In fact, none of them used the term “library” in any category. Academic libraries recorded the highest advertised jobs compared to other types of libraries.

Research limitations/implications

The paper is based on library jobs advertised on the websites. Websites are only one source of library job advertisement.

Practical implications

The paper provides important information for librarians looking for library jobs in the Middle East as well as for library managers and decision makers who wish to recruit library professionals.

Originality/value

The paper represents one of the few studies conducted on library job marketing in UAE. Findings of the study may contribute to the improvement of library job marketing not only in UAE but also in the other gulf countries.

Keywords

Citation

Kaba, A. (2017), "Online library job advertisement in United Arab Emirates: a content analysis of online sources", Library Management, Vol. 38 No. 2/3, pp. 131-141. https://doi.org/10.1108/LM-07-2016-0058

Publisher

:

Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited

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