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Social Network Analysis for Facebook: Locating Cliques and Visualizing Sociability

Symbolic Interaction and New Social Media

ISBN: 978-1-78350-933-1, eISBN: 978-1-78350-932-4

Publication date: 11 August 2014

Abstract

Social media such as Facebook thrive with the arrival of Web 2.0. This chapter merges traditional social network analysis (SNA) with symbolic interactionism (SI) to create a hybrid method of SNA to allow researchers to study the sociability found in Facebook. The discussion begins with identifying a common ground of SNA and SI, found in Georg Simmel’s work, and then develops methodological procedures to locate cliques in Facebook networks. A visualization technique is also suggested to further single out the social forms found in Facebook.

Keywords

Citation

Coons, J. and Chen, S.-L.S. (2014), "Social Network Analysis for Facebook: Locating Cliques and Visualizing Sociability", Symbolic Interaction and New Social Media (Studies in Symbolic Interaction, Vol. 43), Emerald Group Publishing Limited, Leeds, pp. 43-61. https://doi.org/10.1108/S0163-239620140000043013

Publisher

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Emerald Group Publishing Limited

Copyright © 2014 Emerald Group Publishing Limited