The Influence of Slow City in the Context of Sustainable Destination Marketing

There appears to be a close relationship between the concept of slow city and the tourism industry, in respect of sustainable life and sustainable destination marketing. Due to the lack of empirical studies focusing upon this relationship, the present chapter aims to analyze the probable effects of the trend toward slow city on tourist destinations, in terms of sustainable marketing. To accomplish these objectives, the study uses qualitative research methods, conducting interviews with domestic tourists and local residents, as well as owners and managers of tourism establishments. The results are represented as a sample across three different categories. In light of the data assessment, the chapter revisits the list of the above-mentioned objectives and provides empirical evidence emphasizing the value of slow city in maintaining sustainability in terms of destination marketing, although some objections suggest that sustainability remains at risk.