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Toward successful digital transformation: The key influence of culture

Strategic Direction

ISSN: 0258-0543

Article publication date: 1 February 2024

Issue publication date: 8 February 2024

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Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Engaging with new digital technologies helps companies today to remain competitive and grow. Organizational culture helps facilitate transformation and success becomes likelier when the firm addresses a range of cultural attributes pertaining to the technical culture, social culture and macro culture dimensions.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Keywords

Citation

(2024), "Toward successful digital transformation: The key influence of culture", Strategic Direction, Vol. 40 No. 2, pp. 28-30. https://doi.org/10.1108/SD-01-2024-0012

Publisher

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Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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