Public perception management: Understanding how corporate values affect considerations of competency

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Trust in pharmaceutical firms has fluctuated over the years, with highs reached during the COVID-19 pandemic. Work needs to now be done to rebuild trust levels and work out boosting lived values.

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.