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Investing in the edge: Gaining a competitive advantage through targeted investment in competitive pillars

Strategic Direction

ISSN: 0258-0543

Article publication date: 3 August 2020

Issue publication date: 20 August 2020

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Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

SMEs typically struggle with gaining and maintaining competitive advantage. Utilizing competitive pillars to identify strengths and weaknesses, improvements can be found quickly, that can be sustained at high intensities.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Keywords

Citation

(2020), "Investing in the edge: Gaining a competitive advantage through targeted investment in competitive pillars", Strategic Direction, Vol. 36 No. 9, pp. 37-39. https://doi.org/10.1108/SD-06-2020-0115

Publisher

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Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

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