Investing in the edge: Gaining a competitive advantage through targeted investment in competitive pillars
ISSN: 0258-0543
Article publication date: 3 August 2020
Issue publication date: 20 August 2020
Abstract
Purpose
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
SMEs typically struggle with gaining and maintaining competitive advantage. Utilizing competitive pillars to identify strengths and weaknesses, improvements can be found quickly, that can be sustained at high intensities.
Originality/value
The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Keywords
Citation
(2020), "Investing in the edge: Gaining a competitive advantage through targeted investment in competitive pillars", Strategic Direction, Vol. 36 No. 9, pp. 37-39. https://doi.org/10.1108/SD-06-2020-0115
Publisher
:Emerald Publishing Limited
Copyright © 2020, Emerald Publishing Limited