The world at your fingertips: How social media impacts marketing strategies

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

This paper focuses on developing and validating a scale to assist with social media marketing by proposing a system for firms to use when tasked with digital marketing.

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.