Building trust between firms and suppliers: The role of innovation and credibility in fostering trusting relationships in emerging markets

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Innovativeness and open communication between suppliers and firms on B2B relationships in emerging markets can foster strong levels of trust.

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.