Improving firm performance in a competitive industry: The impact of dynamic and marketing capabilities

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Organizations are able to improve performance and gain a competitive edge through utilization of competencies which enable key marketing capabilities. The effect of these capabilities can be further increased by strengthening the dynamic capabilities that permit market opportunities to be identified and exploited.

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.