When branding meets innovation: Finding the ideal blend to deliver value
ISSN: 0258-0543
Article publication date: 5 October 2020
Issue publication date: 19 October 2020
Abstract
Purpose
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
Innovation and branding activities provide the foundation for different strategic positions. Firms that consider resource availability and market conditions can determine an ideal blend of these respective dimensions to optimize value delivered to consumers.
Originality/value
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Keywords
Citation
(2020), "When branding meets innovation: Finding the ideal blend to deliver value", Strategic Direction, Vol. 36 No. 11, pp. 21-23. https://doi.org/10.1108/SD-09-2020-0155
Publisher
:Emerald Publishing Limited
Copyright © 2020, Emerald Publishing Limited