Retailing organic foods
Peter Jones
(Cheltenham and Gloucester College of Higher Education, Cheltenham, UK)
Colin Clarke‐Hill
(Cheltenham and Gloucester College of Higher Education, Cheltenham, UK)
Peter Shears
(Plymouth Business School, University of Plymouth, Plymouth, UK)
David Hillier
(University of Glamorgan, Pontypridd, Wales, UK)
9970
Abstract
During the past five years consumer demand for organic food has risen dramatically in the wake of a series of high profile scares about food safety. This paper provides a case study of the retailing of organic foods. The case study includes an outline of the characteristics and development of the organic food market, an examination of the different players within the retail market place and a discussion of pricing, supply and marketing issues.
Keywords
Citation
Jones, P., Clarke‐Hill, C., Shears, P. and Hillier, D. (2001), "Retailing organic foods", British Food Journal, Vol. 103 No. 5, pp. 358-365. https://doi.org/10.1108/00070700110396358
Publisher
:MCB UP Ltd
Copyright © 2001, MCB UP Limited