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Making innovation happen – moving beyond a conceptual framework

Jonne Ceserani (Managing Director, Power & Grace Ltd, Foxt, UK)

Industrial and Commercial Training

ISSN: 0019-7858

Article publication date: 13 April 2012

877

Abstract

Purpose

This paper aims to help people in organizations understand why so much of the talk and effort focused on innovation fails to generate real results.

Design/methodology/approach

The paper describes the origins of the Synectics® approach to creative problem solving based upon observation of successful innovators. This approach resulted in a tool kit that has applicability for anyone in organizational life struggling to get new ideas and to take these to action.

Findings

The paper has reference to a number of organizations and the results realised.

Originality/value

The originality is the reference to a holistic view of creative problem solving connected with a behavioural approach to make it happen. The value to any organization is beyond measure. At a simplistic level the time in meetings can be halved while simultaneously doubling the output. That is a huge cost saving and release of human energy into more productive effort.

Keywords

Citation

Ceserani, J. (2012), "Making innovation happen – moving beyond a conceptual framework", Industrial and Commercial Training, Vol. 44 No. 3, pp. 171-178. https://doi.org/10.1108/00197851211216781

Publisher

:

Emerald Group Publishing Limited

Copyright © 2012, Emerald Group Publishing Limited

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