Making innovation happen – moving beyond a conceptual framework
Abstract
Purpose
This paper aims to help people in organizations understand why so much of the talk and effort focused on innovation fails to generate real results.
Design/methodology/approach
The paper describes the origins of the Synectics® approach to creative problem solving based upon observation of successful innovators. This approach resulted in a tool kit that has applicability for anyone in organizational life struggling to get new ideas and to take these to action.
Findings
The paper has reference to a number of organizations and the results realised.
Originality/value
The originality is the reference to a holistic view of creative problem solving connected with a behavioural approach to make it happen. The value to any organization is beyond measure. At a simplistic level the time in meetings can be halved while simultaneously doubling the output. That is a huge cost saving and release of human energy into more productive effort.
Keywords
Citation
Ceserani, J. (2012), "Making innovation happen – moving beyond a conceptual framework", Industrial and Commercial Training, Vol. 44 No. 3, pp. 171-178. https://doi.org/10.1108/00197851211216781
Publisher
:Emerald Group Publishing Limited
Copyright © 2012, Emerald Group Publishing Limited