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Employer engagement: the critical role of employee commitment

Julie Drake (The Business School, University of Huddersfield, Huddersfield, UK)
Joanne Blake (The Business School, University of Huddersfield, Huddersfield, UK)
Wayne Swallow (First Direct, Leeds, UK)

Education + Training

ISSN: 0040-0912

Article publication date: 13 February 2009

8144

Abstract

Purpose

The purpose of this paper is to introduce a case study that identifies the practical issues and implications of employer engagement through course design, delivery and employee commitment in a higher education course delivered in the financial services sector.

Design/methodology/approach

Using a case study the paper draws on the course team (employer and university) experience of a higher education course delivered at a financial services institution over a two cohort period. Student application data and student feedback are used to identify the practical issues arising from course.

Findings

The paper emphasises the importance of understanding the business of the employer, bespoke delivery models and employee commitment for increasing employer participation in higher skills in the work place, particularly for employers not traditionally engaging with universities for course delivery at undergraduate level.

Originality/value

The paper explores issues for employers and universities for design, delivery and sustainability of higher skills in the work place.

Keywords

Citation

Drake, J., Blake, J. and Swallow, W. (2009), "Employer engagement: the critical role of employee commitment", Education + Training, Vol. 51 No. 1, pp. 23-42. https://doi.org/10.1108/00400910910931814

Publisher

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Emerald Group Publishing Limited

Copyright © 2009, Emerald Group Publishing Limited

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