Effective franchise management
Abstract
States that franchising has grown into a dynamic and mature business activity, with varying types of public recognition. Looks at what types of franchise are available and gives eight arguments to advance prospective franchisees in their decision. Sums up that there are two key aspects in the franchise management: which are keep the good relationship between franchisor and franchisee; and managing day‐to‐day franchise operations successfully.
Keywords
Citation
Luangsuvimol, T. and Kleiner, B.H. (2004), "Effective franchise management", Management Research News, Vol. 27 No. 4/5, pp. 63-71. https://doi.org/10.1108/01409170410784482
Publisher
:Emerald Group Publishing Limited
Copyright © 2004, Emerald Group Publishing Limited