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Employees, customers and internal marketing strategies in LIS

Judith Broady‐Preston (Judith Broady‐Preston is Lecturer in the Department of Information and Library Studies, University of Wales, Aberystwyth, UK. Email: jbp@aber.ac.uk)
Lucy Steel (Lucy Steel is a former student in the Department of Information and Library Studies, University of Wales, Aberystwyth, UK, and is now Librarian, PA Consulting, London, UK.)

Library Management

ISSN: 0143-5124

Article publication date: 1 December 2002

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Abstract

Reports a survey undertaken in 2001 which examined employee satisfaction and customer orientation in a sample of six public library authorities in London. It forms part of a larger investigation into the evolution of internal marketing within these organisations.

Keywords

Citation

Broady‐Preston, J. and Steel, L. (2002), "Employees, customers and internal marketing strategies in LIS", Library Management, Vol. 23 No. 8/9, pp. 384-393. https://doi.org/10.1108/01435120210439861

Publisher

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MCB UP Ltd

Copyright © 2002, MCB UP Limited

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