Interview with Anders Dahlvig
Abstract
Purpose
The purpose of this article is to provide an interview with the former IKEA CEO, Anders Dahlvig.
Design/methodology/approach
The paper provides an interview with Anders Dahlvig, former CEO of IKEA and author of The IKEA Edge.
Findings
In the interview, Anders discusses how IKEA's business model, as outlined in his book, can be adopted by other leaders.
Originality/value
The interview highlights IKEA's four cornerstones: a strong vision and values with a social ambition; price and product differentiation through control of the entire value chain; a strong approach to global diversification; and a strong committed owner with a long term view.
Keywords
Citation
by Gareth Bell, I. (2012), "Interview with Anders Dahlvig", Strategic Direction, Vol. 28 No. 5, pp. 34-36. https://doi.org/10.1108/02580541211223004
Publisher
:Emerald Group Publishing Limited
Copyright © 2012, Emerald Group Publishing Limited