Establishing a new business unit at TECHFIRM: Strategy as social practice

The aim is to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

The article is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Traditionally, strategy research has mainly focused on firm‐level or macro‐level perspectives. Recently, a new perspective has emerged within the strategy field, placing the micro‐level activities of the “actual work of strategy practitioners” into the centre of consideration. In particular, this emerging focus is on strategy as practice (S‐as‐P), aimed at understanding “the detailed processes and practices which constitute the day‐to‐day activities of organizational life and which relate to strategic outcomes.”

The article provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

The article provides strategic insights and practical thinking that can have a broader social impact.

The article saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.