Weathering the downturn: 11 lessons from Indian multinationals
Abstract
Purpose
The aim of this paper is to highlight successful strategies leaders can use to sustain and grow business during the economic business cycle variation.
Design/methodology/approach
Opinions were based on 32 interviews conducted during December‐2010 to November‐2011 with CXO's, Business/Functional Heads from seven leading Indian IT/ITES public listed companies that partnered and delivered solutions to global corporations including Fortune‐500 companies. One of the interview queries was to share experience, views and opinions on what works during recession and how should one tackle recovery.
Findings
This paper offers 11 handy strategies for practitioners like executives, leaders and managers to manage the economic cycles better. These common findings from several cases are summarized supported with specific examples. They are: cost management need not go overboard; incessantly monitor, control and sustain; communication, culture and empathy helps; quality bolsters empathy; stay invested to be relevant; innovation needs to be disruptive; diversification leverages law of averages; people are imperative; customers need to be venerated; change and risk management is inevitable; coherence and prudence needed.
Practical implications
The paper provides strategic insights and practical solutions that can protect organizations world‐wide from failing during economic recessions.
Social implications
The paper provides strategic insights and practical solutions that can have a broader social impact.
Originality/value
The paper presents the arguments in a condensed and easy‐to‐digest format supported with live organization examples for easy comprehension.
Keywords
Citation
Kailasam, M., Johri, L.M. and Wongsurawat, W. (2013), "Weathering the downturn: 11 lessons from Indian multinationals", Strategic Direction, Vol. 29 No. 2, pp. 34-37. https://doi.org/10.1108/02580541311298065
Publisher
:Emerald Group Publishing Limited
Copyright © 2013, Emerald Group Publishing Limited