Doing well by doing good: An interview with Paul Polman, CEO of Unilever, part 1
Abstract
Purpose
The purpose of this paper is to provide an interview with Paul Polman, CEO of Unilever.
Design/methodology/approach
This paper provides an interview with Paul Polman, CEO of Unilever.
Findings
The paper discusses Unilever's sustainability initiatives, both in terms of reducing environmental impact, and in safe‐gaurding the business against future uncertainty.
Originality/value
The interview offers advice for leaders operating in a challenging business environment, and those looking to create more sustainable business models.
Keywords
Citation
by Gareth Bell, I. (2013), "Doing well by doing good: An interview with Paul Polman, CEO of Unilever, part 1", Strategic Direction, Vol. 29 No. 4, pp. 38-40. https://doi.org/10.1108/02580541311311320
Publisher
:Emerald Group Publishing Limited
Copyright © 2013, Emerald Group Publishing Limited