The power of organizational storytelling: a management development perspective
Sandra Morgan
(Management Department, Barney School of Business and Public Administration, University of Hartford, West Hartford, Connecticut, USA and)
Robert F. Dennehy
(Management Department, Pace University, Pleasantville, New York, USA)
7046
Abstract
Storytelling is a powerful tool that evokes visual images and heightened emotions. Business leaders who can tell a good story have tremendous impact. Presents a model and examples of organizational storytelling, discusses the use of stories in management development, and outlines ways to enhance managers’ storytelling skills.
Keywords
Citation
Morgan, S. and Dennehy, R.F. (1997), "The power of organizational storytelling: a management development perspective", Journal of Management Development, Vol. 16 No. 7, pp. 494-501. https://doi.org/10.1108/02621719710169585
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited