Challenges in Western‐Chinese business relationships: the Chinese perspective
Abstract
Purpose
The purpose of this paper is to identify fundamental business practice differences that resulted from cultural differences between China and the West and to examine if traditional Chinese values and modern values coexist in the business context.
Design/methodology/approach
In total, ten one‐on‐one and two focus group interviews with Chinese business people involved in transactions with the USA were conducted in China.
Findings
The findings largely confirmed the significant influence of core Chinese traditional values on business practices in China. Contemporary business practices in China were found to be adapting to Western cultures in the presence of dynamic economic and social transitions.
Research limitations/implications
The findings of this study are based on a series of interviews conducted in Beijing, Shanghai and Shenzhen with selected Chinese businesses. While this initial data from the Chinese perspective provides valuable insights, inclusion of a diverse population would provide richer understanding.
Originality/value
Based on findings, this study concludes that approaching China only with its traditional values limits understanding of the country's reality. Detailed practical implications based on findings are suggested.
Keywords
Citation
Jin, B., Yu, H. and Hye Kang, J. (2013), "Challenges in Western‐Chinese business relationships: the Chinese perspective", Marketing Intelligence & Planning, Vol. 31 No. 2, pp. 179-192. https://doi.org/10.1108/02634501311312062
Publisher
:Emerald Group Publishing Limited
Copyright © 2013, Emerald Group Publishing Limited