Customers' perceptions of online retailing service quality and their satisfaction
International Journal of Quality & Reliability Management
ISSN: 0265-671X
Article publication date: 1 October 2004
Abstract
Online service quality is one of the key determinants of the success of online retailers. This exploratory study revealed some important findings about online service quality. First, the study identified six key online retailing service quality dimensions as perceived by online customers: reliable/prompt responses, access, ease of use, attentiveness, security, and credibility. Second, of the six, three dimensions, notably reliable/prompt responses, attentiveness, and ease of use, had significant impacts on both customers' perceived overall service quality and their satisfaction. Third, the access dimension had a significant effect on overall service quality, but not on satisfaction. Finally, this study discovered a significantly positive relationship between overall service quality and satisfaction. Important managerial implications and recommendations are also presented.
Keywords
Citation
Jun, M., Yang, Z. and Kim, D. (2004), "Customers' perceptions of online retailing service quality and their satisfaction", International Journal of Quality & Reliability Management, Vol. 21 No. 8, pp. 817-840. https://doi.org/10.1108/02656710410551728
Publisher
:Emerald Group Publishing Limited
Copyright © 2004, Emerald Group Publishing Limited