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Quality function deployment: total quality management for new product design

Archie Lockamy (School of Business and Industry, Florida, A&M University, Tallahassee, Florida, USA)
Anil Khurana (Shool of Business Administration, Boston University, Boston, Massachusetts, USA)

International Journal of Quality & Reliability Management

ISSN: 0265-671X

Article publication date: 1 August 1995

4811

Abstract

For firms to compete successfully on quality, the total quality management (TQM) philosophy must be integrated into all aspects of the organization. Quality function deployment (QFD) provides a systematic process for integrating TQM into new product development activities. QFD combines various design engineering and managerial tools to create a customer‐oriented approach to developing new products. QFD provides a means for organizations to “delight” customers by including their voice into the product design process. Proposes to demonstrate how QFD can be used as a mechanism for incorporating TQM into the product design process. Provides a case study illustrating the use of QFD by the Chrysler Motors Corporation, as well as preliminary conclusions on the use of QFD to facilitate TQM in new product development.

Keywords

Citation

Lockamy, A. and Khurana, A. (1995), "Quality function deployment: total quality management for new product design", International Journal of Quality & Reliability Management, Vol. 12 No. 6, pp. 73-84. https://doi.org/10.1108/02656719510089939

Publisher

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MCB UP Ltd

Copyright © 1995, MCB UP Limited

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