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Thinking for breakthroughs

Ajit Kambil (Deloitte Services LP and the global leader of Deloitte Research. He is widely published on technology and management topics. His last book: Making Markets – How to Profit from Online Auctions and Exchanges was published by Harvard Business School Press.)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 11 September 2007

1399

Abstract

Purpose

How can executives improve the odds of generating breakthrough ideas and solutions in their organizations? In contrast to methods like brainstorming and widely available ideation methods – this viewpoint proposes more disciplined approaches to thinking can greatly enhance the odds of breakthroughs. Through a series of illustrative examples primarily focused on creating differentiated thought leadership, this article outlines five approaches to critical thinking that can enhance the likelihood of new strategies and discoveries.

Design/methodology/approach

As a viewpoint this article is based on personal reflection and analysis of prior professional experiences

Findings

This viewpoint outlines five strategies that executives can use to sharpen their thinking skills to generate breakthroughs. These include: attending to anomalies; pushing ideas to their limit and beyond; changing coordinate frames; building on and adapting prior models to new contexts; and “black box” abstraction as approaches every strategist and researcher can adopt to generating breakthroughs. The five techniques are illustrated through personal and other examples.

Originality/value

This reflective viewpoint provides pragmatic critical thinking tools that can help strategists and thought leaders improve the options for creating breakthrough ideas and solutions.

Keywords

Citation

Kambil, A. (2007), "Thinking for breakthroughs", Journal of Business Strategy, Vol. 28 No. 5, pp. 47-49. https://doi.org/10.1108/02756660710820839

Publisher

:

Emerald Group Publishing Limited

Copyright © 2007, Emerald Group Publishing Limited

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