Embedding innovation: design thinking for small enterprises

This paper aims to outline the approaches used by the UK Design Council to embed design and innovation capability in small businesses.

Case studies of Design Council programmes are outlined and the design methods, tools and processes used to embed design‐led innovation are explored. These are grouped under five headings: vision and strategy; brand and identity; product and service; user experience and innovative culture.

The paper finds that programmes which use design thinking, design mentoring and co‐creation to help companies develop innovation capacity result in tangible business benefits.

This overview of design methods in practice creates a compelling case for the strategic deployment of design‐led innovation.