The quest for competitive, business and marketing intelligence: A country comparison of current practices

Seeks to examine three empirical studies carried out in Canada, the UK and Europe with comparisons drawn on their approach and findings.

The studies were compared using a framework, developed by the authors, along four central elements and two influencing drivers.

Little measurement consistency or output value was evident. The current focus on isolated studies, carried out at a macro level, is discouraged.

Future studies need greater rigour, and consequently might be of more value to academics and practitioners.

The lack of research consistency is highlighted. Recommendations are made for stronger adhesion with other disciplines to develop a robust research agenda.