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Children’s perception of their influence over purchases: the role of parental communication patterns

Albert Caruana (Associate Professor, Centre for Communication Technology, University of Malta, Malta)
Rosella Vassallo (Romparound Ltd, Malta)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 1 February 2003

10707

Abstract

Socialisation by children is seen as taking place within a socio‐cultural environment where family patterns of communication play a pivotal role. The socio‐ and concept‐orientation are two predominant parental communication styles that are likely to affect the perceived influence that children believe they hold. This study focuses on the perceived influence of children resulting from the communication pattern adopted by parents. Research is conducted among a dyad consisting of parent and child that visit a recreational site. Results are reported, conclusions are drawn and recommendations for future research are made.

Keywords

Citation

Caruana, A. and Vassallo, R. (2003), "Children’s perception of their influence over purchases: the role of parental communication patterns", Journal of Consumer Marketing, Vol. 20 No. 1, pp. 55-66. https://doi.org/10.1108/07363760310456955

Publisher

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MCB UP Ltd

Copyright © 2003, MCB UP Limited

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