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The relative influence of organisational commitment and job satisfaction on service quality of customer‐contact employees in banking call centres

Neeru Malhotra (Research Scholar at the School of Management, Bradford University, Bradford, UK)
Avinandan Mukherjee (Assistant Professor of Marketing at the Sam and Irene Black School of Business, Pennsylvania State University, Erie, Pennsylvania, USA)

Journal of Services Marketing

ISSN: 0887-6045

Article publication date: 1 May 2004

18506

Abstract

An inter‐disciplinary approach is adopted to provide a deeper understanding of the human resource‐service quality relationship. The paper tests the relationships organisational commitment and job satisfaction have with service quality of customer‐contact employees. Hypotheses are constructed by reviewing literature in the areas of human resource management and services marketing. A study comprising 342 employees was conducted in four telephone call centres of a major UK retail bank. Investigates how different forms of organisational commitment and job satisfaction influence the service quality delivered by contact employees. Findings indicate that job satisfaction and organisational commitment of employees have a significant impact on service quality delivered. The affective component of commitment was found to be more important than job satisfaction in determining service quality of customer‐contact employees.

Keywords

Citation

Malhotra, N. and Mukherjee, A. (2004), "The relative influence of organisational commitment and job satisfaction on service quality of customer‐contact employees in banking call centres", Journal of Services Marketing, Vol. 18 No. 3, pp. 162-174. https://doi.org/10.1108/08876040410536477

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited

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