From a “Grand Story” to Multiple Narratives? Studying an Organizational Change Project
Journal of Organizational Change Management
ISSN: 0953-4814
Article publication date: 1 October 1994
Abstract
The study has origins in paradoxical foundations: although the trends in the theory of organizational change emphasize organizational uniqueness, in a case study it was found that metacultural ideals about the rules, order, hierarchy and predictability were privileged and had a remarkable effect on organizational change. It is suggested that metalevel “Grand Story”, hiding ideals about what is a “real” organization still exists strongly in the societal memory, and especially in circumstances of rapid change and financial problems of an enterprise this “Grand Story” easily grasps the uniqueness of that organization.
Keywords
Citation
Aaltio‐Marjosola, I. (1994), "From a “Grand Story” to Multiple Narratives? Studying an Organizational Change Project", Journal of Organizational Change Management, Vol. 7 No. 5, pp. 56-67. https://doi.org/10.1108/09534819410785439
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited