To read this content please select one of the options below:

Smart cards and retailers ‐ who stands to benefit?

Steve Worthington (Professor of Marketing of Financial Services at Staffordshire University, Stoke‐on‐Trent, UK)

International Journal of Retail & Distribution Management

ISSN: 0959-0552

Article publication date: 1 October 1996

2691

Abstract

Explains that the smart card is increasingly being held and used by consumers in the UK, particularly in its electronic purse or loyalty card capacity. The smart card is a plastic card that carries an embedded computer chip with memory and interactive capabilities. Describes the current major payment options open to consumers, and accepted by retailers, with a review of the costs and benefits of each payment option. Considers the electronic purse pilot of Mondex as a new payment option and looks at the issues facing retailers with the introduction of smart cards. Concludes that acceptance of the smart card as a new payment option depends heavily on retailers’ attitudes and these will be formed by the so‐far unquantified balance of costs and benefits that will accompany the introduction of the smart card.

Keywords

Citation

Worthington, S. (1996), "Smart cards and retailers ‐ who stands to benefit?", International Journal of Retail & Distribution Management, Vol. 24 No. 9, pp. 27-34. https://doi.org/10.1108/09590559610130296

Publisher

:

MCB UP Ltd

Copyright © 1996, Company

Related articles