To read this content please select one of the options below:

Why hotels adopt ICTs: a study on the ICT adoption propensity of hotels in Thailand

Sunil Sahadev (School of Management, Asian Institute of Technology, Patumthani, Thailand)
Nazrul Islam (School of Management, Asian Institute of Technology, Patumthani, Thailand)

International Journal of Contemporary Hospitality Management

ISSN: 0959-6119

Article publication date: 1 August 2005

7601

Abstract

Purpose

This study aims to explore the propensity of adoption of ICT‐based facilities by hotels in the hospitality sector.

Design/methodology/approach

The factors that influence a hotel's propensity to adopt ICTs are broadly divided into location‐related and firm‐related. The relative impact of the factors on the ICT adoption propensity was analyzed through a survey amongst 95 hotels from seven locations in Thailand.

Findings

The findings give valuable insights for the marketers of ICTs who wish to gain entry into the hotel sector, and help them in better focusing their sales and marketing efforts.

Originality/value

The study provides researchers and suppliers of ICT‐based facilities with a framework for predicting the adoption propensity of potential customers.

Keywords

Citation

Sahadev, S. and Islam, N. (2005), "Why hotels adopt ICTs: a study on the ICT adoption propensity of hotels in Thailand", International Journal of Contemporary Hospitality Management, Vol. 17 No. 5, pp. 391-401. https://doi.org/10.1108/09596110510604814

Publisher

:

Emerald Group Publishing Limited

Copyright © 2005, Emerald Group Publishing Limited

Related articles