The case for customer satisfaction
Managing Service Quality: An International Journal
ISSN: 0960-4529
Article publication date: 1 February 1995
Abstract
Explains why customer satisfaction has become important in the business world. Examines definitions of quality and then presents four problems which affect customer expectations. Concludes that through reaching customer expectations a company can improve quality internally.
Keywords
Citation
Taylor, C. (1995), "The case for customer satisfaction", Managing Service Quality: An International Journal, Vol. 5 No. 1, pp. 11-14. https://doi.org/10.1108/09604529510081767
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited