Achieving growth, competitive advantage and increased profits
Mike McGrath
(Founding Director of Pittiglio, Rabin, Todd & McGrath and is Managing Director, Eastern Region, PRTM, USA.)
Dean Gilmore
(Director at PRTM UK and can be contacted at PRTM, 22 The Quadrant, Abingdon Science Park, Abingdon, Oxford OX14 3YS, UK; Tel: 01235 555500; Fax: 01235 554835.)
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Abstract
Summarizes some of the findings of a two‐year research project concerned with how technology‐based companies can master market challenges and so improve their product strategy. Identifies best practices and some of the prerequisites of successful strategy development which have already been implemented with clients of the authors′ organization, Pittiglio, Rabin, Todd & McGrath.
Keywords
Citation
McGrath, M. and Gilmore, D. (1995), "Achieving growth, competitive advantage and increased profits", World Class Design to Manufacture, Vol. 2 No. 6, pp. 11-16. https://doi.org/10.1108/09642369310104237
Publisher
:MCB UP Ltd
Copyright © 1995, Company