Community creation by means of a social media paradigm

The purpose of this paper is to present a case study from which a framework for the purposeful building of knowledge communities by means of social media is formulated.

The approach first takes the form of a literature review. Based on a review of literature as well as on various data sets and surveys within the case study organisation, a social media tool is developed and implemented as a platform to build a knowledge community.

That there is a need for more information by means of practical experimentation in the current literature. In addition to this, eight steering points for constructing a framework of best practice in the purposeful creation of knowledge communities are submitted.

The above‐mentioned points are still undergoing field evaluation and further analytics is been undertaken.

The paper provides detail into a social media campaign. Further corporations will be able to build on the findings to construct a framework for the purposeful creation of communities facilitated by social media technologies.