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Organizational conflicts affecting technology commercialization from nonprofit laboratories

Charles R. Duke (Associate Professor in the Department of Marketing, Clemson University, Clemson, South Carolina.)

Journal of Product & Brand Management

ISSN: 1061-0421

Article publication date: 1 December 1995

1062

Abstract

Organizational conflict mediates management and innovator interest in commercializing technology. Issues (or circumstances) resulting from conflicting goals should be considered by companies in developing policies toward laboratory‐generated technology. These issues include where the technology was developed, relationship with the laboratory′s activity, “deliberateness” of the discovery, protectability, exclusive rights, processes versus products, maturation necessary, and cost to commercialization. Companies must weigh these issues in deciding to work with laboratories on innovations or continued commercial development.

Keywords

Citation

Duke, C.R. (1995), "Organizational conflicts affecting technology commercialization from nonprofit laboratories", Journal of Product & Brand Management, Vol. 4 No. 5, pp. 5-13. https://doi.org/10.1108/10610429510103791

Publisher

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MCB UP Ltd

Copyright © 1995, MCB UP Limited

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