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Commercial WWW site appeal: how does it affect online food and drink consumers’ purchasing behavior?

Gregory K. White (Associate Professor, Department of Resource Economics and Policy, University of Maine, Orono, Maine, USA)
Barbara J. Manning (Independent Web site Manager)

Internet Research

ISSN: 1066-2243

Article publication date: 1 March 1998

1833

Abstract

This paper reports the results of a recent online survey of consumer attitudes toward selected US online storefronts marketing barbecue sauce, cheese, olive oil, and potato chips as well as international companies marketing an assortment of specialty food products. It describes the relationship between consumer attitudes toward a commercial WWW site and likelihood of purchase as well as demographic factors which are related to online purchasing behavior of food and drink products.

Keywords

Citation

White, G.K. and Manning, B.J. (1998), "Commercial WWW site appeal: how does it affect online food and drink consumers’ purchasing behavior?", Internet Research, Vol. 8 No. 1, pp. 32-38. https://doi.org/10.1108/10662249810368860

Publisher

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MCB UP Ltd

Copyright © 1998, MCB UP Limited

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