Strategic management lessons from e‐commerce
Abstract
Purpose
This study aimed to explain the high failure rate of e‐commerce ventures.
Design/methodology/approach
Both quantitative and qualitative methods were used to examine more than 100 e‐commerce ventures.
Findings
The key failure factors for e‐commerce ventures were found to include a lack of: a sound business idea, good market knowledge, long‐term planning, external relationships, and balanced business development. Research limitations/implications – Further research is recommended to examine if the key success/failure factors for e‐commerce differ across industries and geographic markets.
Practical implications
The findings strongly suggest that e‐business development is a slow and steady process, with planning and relationship building being critical to success.
Original/value of paper
By systematic examining cause‐and‐effect relationships in e‐commerce ventures, this study has demonstrated the paramount importance of strategic management.
Keywords
Citation
Martinsons, M.G. (2006), "Strategic management lessons from e‐commerce", Handbook of Business Strategy, Vol. 7 No. 1, pp. 337-340. https://doi.org/10.1108/10775730610619034
Publisher
:Emerald Group Publishing Limited
Copyright © 2006, Emerald Group Publishing Limited