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Migration management: an approach for improving strategy implementation

Gary Getz (Managing director Strategos, a global strategic innovation consultancy, a unit of UTEK Corporation (ggetz@strategos.com))
Chris Jones (Principal at Strategos, a global strategic innovation consultancy, a unit of UTEK Corporation (cjones@strategos.com))
Pierre Loewe (A founding director of Strategos, is now an independent consultant (ploewesf@gmail.com))

Strategy & Leadership

ISSN: 1087-8572

Article publication date: 6 November 2009

1932

Abstract

Purpose

This paper aims to investigates a process called “migration management.”, which the authors, Strategos consultants, believe that most companies need to link strategy development and strategy execution.

Design/methodology/approach

Migration management employs two core perspectives to achieve better strategy implementation – a “future state” description considers identity and a “migration path” charts action.”

Findings

By creating and properly using clear statements of desired future identity and sequenced, interrelated paths of action programs within management processes oriented toward learning and adaptation, companies have been able to overcome the dilemmas and challenges associated with traditional approaches to strategy implementation.

Practical implications

With the intermediate future state and the overall migration path as guides, managers can translate the migration path programs into specific projects and initiatives.

Originality/value

The paper introduces the “future state” concept, which articulates what a knowledgeable observer would write if asked to describe the successful company and its new competencies at the end of the strategy time horizon. The paper describes the process for designing the migration path, the roadmap for getting to the “future state” from the present.

Keywords

Citation

Getz, G., Jones, C. and Loewe, P. (2009), "Migration management: an approach for improving strategy implementation", Strategy & Leadership, Vol. 37 No. 6, pp. 18-24. https://doi.org/10.1108/10878570911001453

Publisher

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Emerald Group Publishing Limited

Copyright © 2009, Emerald Group Publishing Limited

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