Migration management: an approach for improving strategy implementation
Abstract
Purpose
This paper aims to investigates a process called “migration management.”, which the authors, Strategos consultants, believe that most companies need to link strategy development and strategy execution.
Design/methodology/approach
Migration management employs two core perspectives to achieve better strategy implementation – a “future state” description considers identity and a “migration path” charts action.”
Findings
By creating and properly using clear statements of desired future identity and sequenced, interrelated paths of action programs within management processes oriented toward learning and adaptation, companies have been able to overcome the dilemmas and challenges associated with traditional approaches to strategy implementation.
Practical implications
With the intermediate future state and the overall migration path as guides, managers can translate the migration path programs into specific projects and initiatives.
Originality/value
The paper introduces the “future state” concept, which articulates what a knowledgeable observer would write if asked to describe the successful company and its new competencies at the end of the strategy time horizon. The paper describes the process for designing the migration path, the roadmap for getting to the “future state” from the present.
Keywords
Citation
Getz, G., Jones, C. and Loewe, P. (2009), "Migration management: an approach for improving strategy implementation", Strategy & Leadership, Vol. 37 No. 6, pp. 18-24. https://doi.org/10.1108/10878570911001453
Publisher
:Emerald Group Publishing Limited
Copyright © 2009, Emerald Group Publishing Limited