Communication capital: Modelling corporate communications as an organizational asset
Corporate Communications: An International Journal
ISSN: 1356-3289
Article publication date: 14 August 2007
Abstract
Purpose
The purpose of this paper is to develop a new model of communication capital which addresses the current challenges of corporate communications within the framework of intellectual capital research.
Design/methodology/approach
Modelling corporate communications from the perspective of intellectual capital research.
Findings
Communication capital consists of four component factors: juridical capital, organizational capital, human capital and relational capital. The proposed model supports the closer integration of organizational communications with business operations and strategies.
Originality/value
The paper provides a new approach to managing and analysing corporate communications. The ideas of communication capital are applicable to the management, development and planning of communications not only in business companies, but also other organizations and associations.
Keywords
Citation
Malmelin, N. (2007), "Communication capital: Modelling corporate communications as an organizational asset", Corporate Communications: An International Journal, Vol. 12 No. 3, pp. 298-310. https://doi.org/10.1108/13563280710776888
Publisher
:Emerald Group Publishing Limited
Copyright © 2007, Emerald Group Publishing Limited