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Compulsive buying in a product specific context: clothing

Tricia Johnson (Family and Consumer Sciences, Illinois State University, Normal, Illinois, USA)
Julianne Attmann (Fashion Design and Fashion Retail Management, The Art Institute of Colorado, Denver, Colorado, USA)

Journal of Fashion Marketing and Management

ISSN: 1361-2026

Article publication date: 10 July 2009

6874

Abstract

Purpose

The purpose of the present study is to investigate compulsive consumption within a product specific context (compulsive buying of clothing) using a hierarchical model adapted from Mowen and Spears.

Design/methodology/approach

Previous researchers found that compulsive buyers tend to be young females who purchase clothing. Edwards' general compulsive buying scale was modified to measure compulsive clothing buying. The scale was then pre‐tested for reliability and validity. Following the pre‐test, data were collected from 228 undergraduate females to assess the relationships between compulsive clothing buying and several variables previously found to be associated with general compulsive buying: neuroticism, materialism, and fashion interest.

Findings

Path analysis results revealed significant relationships between neuroticism and materialism, neuroticism and compulsive clothing buying, materialism and fashion interest, and fashion interest and compulsive clothing buying. The path between materialism and compulsive clothing buying was not significant.

Research limitations/implications

The present study examined the compulsive buying of a specific product, therefore it may be valuable to study other populations to determine whether young female compulsive clothing buyers continue the behavior as they age, or potentially, begin compulsively buying products other than clothing.

Originality/value

This is the first known study to examine compulsive buying in a product specific context.

Keywords

Citation

Johnson, T. and Attmann, J. (2009), "Compulsive buying in a product specific context: clothing", Journal of Fashion Marketing and Management, Vol. 13 No. 3, pp. 394-405. https://doi.org/10.1108/13612020910974519

Publisher

:

Emerald Group Publishing Limited

Copyright © 2009, Emerald Group Publishing Limited

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