Sparking worker creativity: cultures where garden variety creativity can flourish

This article discusses how managers can increase creativity from all workers, and how this increase will improve organizational outcomes at all levels.

Paper recommendations are based on existing conceptual and data based garden variety creativity studies. From these studies, a practical, management oriented implementation model is developed.

Managers can substantially improve worker creativity by removing creativity blocks, providing creativity support, and structuring work to promote creativity.

The provided recommendations will improve worker creativity, and this increased creativity will aid companies to better cope with unexpected changes in the business environment.