Regionalization strategy and performance: The moderating role of industry dynamism and top management team diversity
Abstract
Purpose
This paper contributes to the debate about the performance implications of adopting a regional as opposed to a global strategic posture. The aim of this paper is to argue that the performance effects of a regionalization strategy vary based on the characteristics of the industry in which the MNE operates and the composition of its top management team (TMT).
Design/methodology/approach
This analysis is based on a cross‐sectional dataset of 211 large European MNEs headquartered in four Western European economies at the end of 2005.
Findings
Results show that firms adopting a regional orientation outperform MNEs with global strategic positioning. This positive relationship is less pronounced under conditions of industry dynamism and inter‐regional TMT diversity.
Originality/value
The study contributes to our understanding of whether and under what conditions MNEs benefit from adopting a regional as opposed to a global strategic posture.
Keywords
Citation
Ruigrok, W., Georgakakis, D. and Greve, P. (2013), "Regionalization strategy and performance: The moderating role of industry dynamism and top management team diversity", Multinational Business Review, Vol. 21 No. 1, pp. 6-24. https://doi.org/10.1108/15253831311309465
Publisher
:Emerald Group Publishing Limited
Copyright © 2013, Emerald Group Publishing Limited