Prescription drug request and denial
International Journal of Pharmaceutical and Healthcare Marketing
ISSN: 1750-6123
Article publication date: 31 August 2012
Abstract
Purpose
Prescription drug requests and physician denial are important aspects of medical decision making, but little research has been done to identify factors linked to prescription drug request and physician denial. This paper aims to explore factors in relation to patient prescription drug request and provider denial.
Design/methodology/approach
The paper is based on a cross‐sectional study in a nationally representative database of 2,988 individuals. Descriptive and multivariate stepwise conditional logistic regression analyses were conducted.
Findings
Results of multivariate regression models reveal, after adjusting for personal factors, that heart disease, allergy, anxiety, minor chronic conditions, medical seeking behaviors and direct‐to‐consumer advertising (DTCA) were found to be related to prescription drug request. The denied were individuals with arthritis, less prevalent chronic conditions, the uninsured, and African Americans. It was also found that 27.4 percent of the sample requested a prescription drug and about 24 percent of those who segmented for prescriptions were physicians.
Research limitations/implications
DTCA is positively associated with prescription drug requests but the analysis did not support any effect of DTCA on the refusal status. Patients' requests and physician decision making to refuse are somewhat complicated and vary with different medical conditions.
Originality/value
The paper, using nationally representative data, investigates the factors associated with prescription drug request and denial.
Keywords
Citation
Lee, D. and Emmett, D. (2012), "Prescription drug request and denial", International Journal of Pharmaceutical and Healthcare Marketing, Vol. 6 No. 3, pp. 200-214. https://doi.org/10.1108/17506121211259386
Publisher
:Emerald Group Publishing Limited
Copyright © 2012, Emerald Group Publishing Limited